Neurononsense revisited: a new dawn?

Posted by on Feb 8, 2012 in common error, influence, neurononsense, Social Influence | 2 Comments

Last night at a reception in memory of the late and great Ginny Valentine, an old buddy of mine asked me what I thought about the proliferation of neuromarketing techniques and the general air of "brain is best" in market research communities. Perhaps I should have just referred him to David Penn of Conquest who […]

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