Behavioural economics and the “I” thing (again)

Posted by on Oct 29, 2011 in behaviour change, Illusion of I, nudge, Social Influence, Social Learning, super social ape | No Comments

Pic via @mhallsworth and @primedecision Interesting infographic/poster on the big strands of behavioural economics for those thinking about behaviour change. Here's the thing: 7 of the 8 strands captured here are to do with the individals and their individual cognitive quirks. Only 1 of the 8 (handily labelled "follow the HERD", nice) acknowledges that we […]

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