3 good things that copying does

Posted by on Apr 1, 2015 in behaviour change, Books, COPYCOPYCOPY, Copying, I'll have what she's having, Science, Social Influence, Social Learning | No Comments

Here’s a slide from a keynote that I did recently in Brussels. It’s what I find myself repeating the sentiment (copying myself?) a lot when I’m asked to explain what the book’s all about. 1. Copying – not independent choice – is how many people choose in many markets. It’s not how many manufacturers & marketers imagine […]

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