I’ll Have What She’s Having – implications for marketers

Posted by on Nov 24, 2011 in behaviour change, Books, Social Influence, Social Learning | 4 Comments

So now you've got the book – you have got one, haven't you? Everyone else has – and you've dipped into it a few times and maybe pondered what it says and what it means. Here are some thoughts on what I think it means for marketers that I wrote for Market Leader, the organ […]

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