Living with “I’ll have what she’s having”

Posted by on Dec 7, 2010 in behaviour change, Books, Copying, Social Influence, Social Learning | No Comments

  Thanks to the Marketing Society for reposting this piece I did for their great house mag, Market Leader on the work I've been doing recently on Social Learning Behavioural Economics fans, take note: you're only half-way there… And for the rest of you, here's the original source of "IHWSH"          

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