Your brand is mostly “garnish”

Posted by on Feb 9, 2010 in social object | 2 Comments

  Another little suggestion from HERD HQ: with all this talk of communities and social objects, just remember that at best your brand is "garnish", not the main deal. Of course, there are some brands which are centre-plate, but for most of us, if we do really well, we get to be on the side. […]