And another thing about the Olympics and what it tells us about us.

Posted by on Aug 2, 2012 in behaviour change, Current Affairs, influence, network theory, social object, super social ape | One Comment

Probably the smartest thing that LOCOG have done in seeking to engage the UK population is to go local. By that I mean going 8000 miles over 70 days and visiting countless "locales" – i.e. places where real people live and thrive with other people. The hard yards, you might call it. And to create […]

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