HOW BIG IS THAT?
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by markearls@hotmail.com on Apr 27, 2020 in behaviour change, Behavioural Economics, communications, modelling behaviour, Uncategorized |
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There’s been a lot to critique in the UK government’s communications to the general public during the pandemic. The dearth of clarity and simplicity (M&C Saatchi’s ‘brutal simplicity’ might have been useful in prepping the comms); you could have a go at the “ramping up” of “unprecedented” empty phrases; you could pick on the tardiness […]
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