Reply all

Posted by on Aug 27, 2015 in Behavioural Economics, diffusion, Spread, viral | No Comments

The lovely Matt Ballantine drew my attention today to the latest email meltdown at Reuters. Put simply somebody somehow started a cascade among ‘000s of individuals by doing that thing we all do (and later regret): pressing the reply-all button. Others repeated the trick, some pleading to all not to reply all and of course, the phenomenon […]

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