The Thing thing and the People thing

Posted by on Dec 6, 2012 in behaviour change, common error, Copying, I'll have what she's having, Patterns, Social Influence, Social Learning, Spread, viral | No Comments

One of the most unhelpful assumptions I come across most when I'm talking about how things spread is this: our assumption that the thing is the thing. In other words, that in order to spread, a thing (or idea or word) must have something special about it; that it must be something about the thing […]

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