Case studies bad, data good

Posted by on Sep 8, 2008 in Uncategorized | 4 Comments

We've all got used to using case studies to make our points: business books like my own work are awash with them (to illustrate better what I fear might otherwise be rather dry and dull points to the reader). The bloggersphere is ripe with case-study arguments, too. But beware: case studies are bad at establishing […]