The “seductive allure” of neurononsense
In case, you thought we'd given up poking purveyors of Neuromarketing in the eyes with the Pointed Stick of Reason… Bad Science refers to this article from the Journal Of Cognitive Neuroscience about how a little pinch of neuroscience makes your dodgy methodology seem that much more appealing. Download Seductive Neuroscience Hands up all those […]
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