Better, best and winning

Posted by on May 26, 2016 in behaviour change, Behavioural Economics, common error, effectiveness, invention, people-social, popularity, Uncategorized, viral | No Comments

One of our dearest held assumptions in business is the idea that better wins. A better mousetrap will win the mousetrap market’s hearts and minds and dollars. A better idea will persuade; a better video will spread further. So we’d better set out to build better mousetraps. Simples, no? Well maybe and maybe not – […]

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