Unilever: two and a half cheers for a purpose-led organisation

Posted by on Nov 23, 2011 in behaviour change, Illusion of I, Social business, Social Influence | 2 Comments

Pic c/o mccanexposure.com Was lucky enough to be sitting in the audience for yesterday's webcast at Unilever's HQ to hear UL CEO Paul Polman (and some others) talk about their Sustainable Living plan  As regular readers will know, we've been talking purpose here for a decade or more (as my buddy Hugh reiterated recently), long before […]

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