People stories vs. Thing stories

Posted by on Feb 14, 2011 in behaviour change, Social business, super social ape, word of mouth | No Comments

Talking last week to a good chum who's done some great stuff applying storytelling to brands prompted me to dig out this paper from Alex Mesoudi and the great Robin Dunbar. Download Mesoudi_whiten_dunbar_BJP_2006 Essentially, the learning for you and me in our storytelling activities on behalf of brands, organisations and our own ideas is this: […]

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