The Letterman Question

Posted by on Dec 11, 2012 in behaviour change, Books, Copying, HERD travels, I'll have what she's having, Letterman, Market Research, marketing, Patterns, Speeches, What kind of thing? | No Comments

Here's a piece I did for the CASRO 2012-13 Journal (based on my keynote at their annual gathering in Scotssdale (page 42ff) based on an idea that the brilliant Grant McCracken gave me when I last had lunch with him: "TV chat show host David Letterman used to play a game with his audience as […]

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