Big Data, not Magic Data readers offer

Posted by on Aug 30, 2013 in advertising, Big Data, Future of Advertising, I'll have what she's having, marketing, Patterns, Web/Tech, What kind of thing? | No Comments

  Been thinking a lot about the Big Data thing recently and a. how reminiscent it is of the CRM goldrush (follow the money, as the man said) and b. how dubious much of the thinking being trotted out – about people, organisations and measurement. And oh, little things about how advertising and marketing actually […]

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