Seth, Santa & the mob

Posted by on Dec 15, 2011 in behaviour change, Social Influence, Social Learning, Weblogs | 3 Comments

Nice piece from Seth Godin today (HT peter_harrison peter@brainjuicerlabs.com) about the importance of…I'll have what she's having and buying "the" christmas toy: "…there's no [longer a] mad rush for the "it" gift, the safe, coveted gift that demonstrates the giver was able to finagle a favor or brave a crush of shoppers. The notion of the […]

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