10 years of HERD insights

Posted by on Mar 19, 2013 in Books, Copying, HERD travels, I'll have what she's having, influence, Market Research, Social Influence, Social Learning, super social ape, What kind of thing? | No Comments

So it is 10 years ago this week that I first formally presented what I called the HERD hypothesis in written form (see above) at the Market Research Society in Birmingham (for which incidentally I shared the Best New Thinking Prize). Since then – together with a number of brilliant folk – we've managed to […]

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